Creative & Art Direction | Brand ID | Package Design | Digital & Social | Environmental

Creative & Art Direction | Brand ID | Logo Design | Collateral Design | Package Design

Creative & Art Direction | Brand ID | Digital & Socia | Copywriting | Environmental | Merchandise & Apparel

Creative & Art Direction | Brand ID | Package Design | Copywriting | Social | Environmental | Merchandise & Apparel

Creative & Art Direction | Brand ID | Packaging Design | Environmental | Merchandise & Apparel

Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans.

Main objective was to convey its iconic status through illustration, typography and logo. Graphic categories included classic Americana, Skate & Streetwear.

Designed and for sale through multiple Retail & E-commerce Businesses including Macy’s, Kohls and JCPennys.

Merchandise | Apparel Design | Illustration

Columbia Sportswear is a passionate outdoor lifestyle brand founded in 1938 by Gert Boyle. The brand is separated into 3 main categories: Columbia, Performance Fishing Gear and Performance Hunting Gear.

Main objective was to convey the passion for the outdoors through illustration, iconography, typography, pattern design, and logo. The PFG category was the most researched, and detailed due to the customers strong knowledge base, and required detailed fish and fishing illustration.

Designed for sale through multiple Retail & E-commerce businesses including Columbia, Belk, Kohl’s, and PacSun.

Illustration | Apparel Design

Creative & Art Direction | Brand ID | Design & Illustration | Social | Merchandise & Apparel