Afterlife Coffee Roasters

Afterlife is a conceptual coffee shop and roaster. The goal was to create a heritage look with a modern feel. Initial concept was taken from the the phrase “Coffee is Life” and treated with a bit of dark humor into the “Afterlife.”

Inspiration for design work was taken from Americana Moto heritage. From the badge and label design to the casket eye illustration, the final brand system walks the line between utility and heritage all while reminding you to “Find your Peace.”