Lobo Cuban Food

Lobo is a Vegan Food Pop Up based in Los Angeles, Ca. The goal was to create a colorful and approachable visual identity, and to apply the branding across all print, environmental, and digital executions.

Inspiration for design work was steeped in nostalgic, mid-century Cuban heritage. From the use of bright yellow and teal, to a custom pattern and logotype channeling classic cuban tile, the final brand system has a distinctive personality that is as fresh and unique as the food itself.

Since the completion of the work, Lobo has secured recognition and growth in the LA Food Scene, expanded into Wholesale Pastry sales, and was featured in Vegout LA, a national magazine.