Selfish Goods

Selfish Goods is a personal project that stemmed from the Covid-19 Pandemic and Quarantine. With so many struggling to adapt to such a drastic change, mental health took an immediate hit. I decided to focus on this by providing a resource to help humanity by shifting energy inward for self improvement.

The overall look is inspired by streetwear and urban culture with a strong halftone print aesthetic. The goal was to offer a “fresh & edgy” feel to a category that is usually saturated by a “natural holistic” inspiration.

The premier issue covers the topic of intention and provides information in a graphic and illustrative way to simplify, provide tools, and promote a life filled with intention and purpose. Loaded with an overview of key concepts, reflection questions, and a user friendly guide for a deeper understanding of how to incorporate the power of intention.