Summer Vibes is a concept alcoholic beverage brand. The goal was to create a fun and minimally illustrative brand that was colorful and immediately recognizable in stores. This aesthetic was inspired by the beachy vibes of Southern California and was used to create a young and colorful visual identity. It was applied to the branding across all print, packaging, environmental, and digital executions.

Inspiration was drawn from popular Surf and Skate brands who used minimal illustrations and colorful colors to create a sense of summer beach fun. Custom illustrations were created to represent classic beach vibes, and included Palms, Sun and Waves. For packaging, various color ways were created to easily distinguish the various available flavors.

The final brand system has a distinctive personality that is fresh, fun and instantly iconic to consumers wanting to enjoy the Summer Vibes.